The Juil brand and our one-of-a-kind footwear concept date back to February 2001 motivated by a simple desire for a shoe as comfortable as going barefoot. It was Juliu Horvath, the creator of Gyrotonic and the Gyrokinesis fitness concepts, who helped us recognize that barefoot comfort wasn't enough to make our shoes unique. Reconnecting wearers to the vital, natural energies beneath their feet mattered, too.
Traditional footwear soles block the flow of these energies and insulate us in ways that can harm our wellness and wellbeing. Our exclusive Energy Flow Technology™ restores the body's natural balance of energy by channeling the energies inherent in the earth's surface. That's what makes the copper conductors in our soles so special.
Enter the collaborative team that brought the Juil brand (and our concept) to life: comfort footwear professionals, design thinkers, yoga instructors and fitness experts. From the earliest prototypes to the finished products for sale today, this is the team that took Juil from concept to reality.
Fittingly, and coincidentally, it was on Earth Day, April 24, 2011 prior to our official launch that we made our first sale. We then officially debuted the Juil sandals at the May 2011 Yoga Journal conference in New York City. Since then, we've attended numerous conferences and advertised, primarily, in publications targeting yoga practitioners. Now you can find us in fitness, dance, Pilates, health and other publications.
We want to make a difference. In 2012, Juil is partnering with Soles4Souls. For each pair of Juil footwear purchased this year, a pair of shoes will be donated to a person in need in a developing country. We continue to support various causes, both internationally and locally, that are important to Juil and to our customers.
As we look forward to the launch of our next line of footwear, we believe, more than ever, in our mission statement and what we want our products to do for you: enhance your wellbeing.